Power Marketing
Power Marketing
360 game consoles, you might want to link to your home page with the anchor text of xbox 360 game console.
You can use a mind map, spreadsheet, or simply a text document or site map. List out the pages on your site, then associate the appropriate keyword( and any secondary keywords or stemmed versions( plural versions or other variations of a word or phrase) with each page on your site.
This is a relatively easy process, and much easier than the keyword research itself.
Now that you have your keywords mapped to the pages that you are going to focus on getting them ranked for, you need to strategically place them when creating or editing pages of your existing site.
In the next section we’ ll go over some of the major places you can place your keywords to receive benefits from an on page standpoint. This will help establish relevancy to that keyword for your page in the eyes of the search engines, and help to rank your site.
Keep in mind that everyone has their own opinions, some people will tell you that meta tags don’ t matter anymore, search engines don’ t look at meta keywords tags, etc. We’ re not here to argue points on those today, merely tell you what we do to our pages and our clients’ pages, and have achieved number one rankings for thousands and thousands of keywords including some with over 1.3 billion competing.
Optimal Places to Put Your Keywords:
• In the page Title Tag: This is the text that appears in the far upper left corner of your browser. Frequently it says index, home, etc. This can be easily changed in the html or other code of your page.
• In the first words in the first paragraph
• In the URL: You might not be able to change your domain name, but you can name your individual page after your keyword( for example: www. site. com / keyword. html)
• Alt Image tags for images on the page
• In the first words of the meta description: This is not visible on your page, but is visible to the search engines, and when you view the source for the page. This is also quite often used as your description in the search engine results pages, so not only having your keywords listed here, but having a compelling call to action, or even a mini-sales letter here can be extremely advantageous in getting searchers to choose to click on your listing out of the other 10 or more listings on the first page.
• In the first words of the meta keywords tag
• In H1 tags in the body: Or the paragraph title.
• Mixed in throughout the body copy: The exact number of occurrences depends upon the length of the body copy, but having your keyword or keyword phrase appear about four times per 100 words is a good rule of thumb.
• in the Last sentence
That is a good start. Remember though, we don’ t want to“ keyword stuff” the page, or go overboard with it either. You don’ t want to have your keyword phrase appear 40 times in a 400 word paragraph. You also don’ t want your page title tag to read:“ keyword, keyword, keyword, keyword.”
Just keep in mind the above, and when it makes sense, work your keywords into these places. If you don’ t work on pages or do web design, you might need to get the help of your webmaster or a friend to modify this for you. Good luck and rank well. DCS
By Mike Richey, CEO of Coolbubba Multimedia, LLC
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