MM. What about the customers,
readers, public, etc… what’s
the importance of their opinion
in our creativity process?
KJ. In a way everyone is your customer. A customer for new ideas.
My husband is my customer. If
it’s an idea about doing things at
home, he’s my customer. My kids
are my customers. My mother is
my customer. So are the people I
work with. So are the people you
write for. In a way every person I
meet, that I do more than just say
hello to, is a potential customer.
with resistance; this was wrong,
that was wrong, we don’t like this,
we don’t like that, why do you want
to do this? If I just say “oh, then
forget it”, I won’t get anywhere.
So I have to look and say they’re
resisting my idea, what is it in their
resistance that has value that I can
use, that I can feed back into my
proposal and make my proposal
better? And that’s how you get the
money.
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