more likely to remember the person
who gives us praise than critique.
scientific research can easily be
compromised by searching for the
desired answer, either consciously
or unconsciously.
Confirmation bias could prolong
scientific theories or experiments
for years through compromised
research. Peer review - the process of equally qualified experts
assessing the study - hopefully
reduces the effect of confirmation
bias in research. Randomly selecting participants has also contributed in the effort to minimize the
bias effect. Biases are also at play
when we assess our own image.
Self-verification (upholding beliefs
on self-image) and self-enhancement (the desire to receive positive
praise)
are
influenced by
confirmation
bias.
We are
less
likely
to
remember feedback
that goes
against
our selfimage,
a n d
we are
Any emotional issue leads to a
stronger confirmation bias, often
polarizing existing biases.
Even when two people with different views are exposed to the
same information it can serve to
actually make them take an even
more extreme viewpoint than the
one they previously had, a theme
which has come to be known as
attitude polarization. This serves
to entrench our views, making
us more stubborn and less likely
to change our beliefs. From the
research above we can see how big
a part confirmation bias plays in
our life. And this is only skimming
the surface. Think back to the last
argument you had - about politics, holiday plans or even which
restaurant to go to - and there is a
good chance confirmation bias was
involved. Even if you recognize it,
and you know it influenced your
viewpoint would you change your
mind? Probably not, I wouldn’t!
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