Ispectrum Magazine Ispectrum Magazine #09 | Page 43

by mado martinez website www.madomartinez.com INTERVIEW WITH DR. IRVING KIRSCH STRANGE FACTS ABOUT PLACEBOS THAT WILL SURPRISE YOU I rving Kirsch is Associated Director in the Placebo Studies Program at Harvard Medical School and Beth Israel Deaconess Medical Center, and professor of psychology at the University of Plymouth (UK). He has excelled in the scientific community for his research on placebo effects, antidepressants, expectancy, and hypnosis. Kirsch is the creator of the theory of response expectancy and studies in this field regarding antidepressants and placebo effect have had a lot of influence on treatment protocols in UK. 42