If you are willing to share messaging sent to your customers, please copy and
paste below and provide a link to the messaging if available.
The number of responses to this question was lower than many others, but those responses were often similar in
both tone and content. Nearly all guest-facing messages emphasized the spa’s focus on and commitment to the
health and well-being of their guests and staff. Detailed descriptions of cleaning and sanitation practices (many of
which are detailed elsewhere in this report) were nearly universal in these messages, as were any updates to the
spa’s policies or operating procedures (also detailed elsewhere in this report).
Many spas had yet to close or were in the early stages of the closure process when respondents completed this
survey, so messaging to guests regarding closures was not substantially reflected in the responses.
If your spa has implemented changes to its retail offerings and/or products offered within
communal spaces within your spa, please share those below.
Most respondents cited no change to their spa’s retail offerings. A small number of respondents noted that their
spa had put new retail product purchases on hold or reduced the size of their product orders.
The most common changes identified were the removal of testers from retail areas and replacement of self-serve
fresh food or water with prepackaged options and bottled water.
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