Respondents were asked to share any marketing promotional/efforts their spa
has in place to help promote its reopening (i.e. soft launches, targeting specific
audiences, giveaways, gift card promotions, etc.). A sample of responses is
provided below.
Bogo programs - buy one the other is gifted along with hotel rooms food etc
Digital & social outreach to target 1) regular guests 2) Player loyalty club members 3) our country
club members 4) community at large
Email group blast to club members
Gift card promotions, online and social media updates
Gift with purchases and gift with treatments, gift card promotions, retail bundles available with
gift.
Give aways and special rates to be posted in our official website.
Giveaways, referral, gift card, pre-payment method
Groupon, travelzoo, will email
Hotel is doing a $ credit
I have tried to stay in touch with my clientele
Letting guests know that "when the time is right...." we will be here for them. Empathy to the
challenges they have faced over past few months. Assuring highest and enhanced sanitation
standards.
Mother's Day gift card campaign with deep value, buy now book in 2020 for future visit when
you are ready. Not going to use your gift card? Donate it to us to provide supplies and products
for first responders and/or facilities in need on your behalf.
No marketing yet as we do not have an opening date.
Nothing yet as we do not know when our reopening date will be. Trying to still stay connected to
our customers via social media and updated information on our website.
Online gift card purchasing to use for reopening; online retail purchases in partnership with our
vendors
Partner with Clean Republic to use a non-toxic cleaning solution in an electrostatic sprayer. We
are recording video content or our customers to see the actions we are taking to safely sanitize
the spa. We are also retailing Clean Republic and passing out hand sanitizers.
Promotion of gift cards, promotions of products guests can use at home
Promotions as a part of wellness and health selfcare.
Promotions with magazines and social media
Sent out a bingo card to clients with healthy activities to do while at home. When we reopen the
bingo card is worth 15% off any service
Simply managing expectations with guests
Social media video messages from teams
Social, email campaigns, loyal clients are on the list. Pairing up retail and spa service promotions
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