Create an Experience for Your Practice on Social Media That Has a Positive Ripple Effect | by Mele Marchesseault
Remember , social media in any industry is an incredible marketing tool .
Select the right social media channels . Make a list of the channels you would like to be active on . You should choose the ones that are most relevant to your target audience . Create a mission statement on how you plan on using each channel . For example : we plan to utilize Instagram to educate and entertain existing and new clients . Set up your new profiles or improve existing ones so they align with your strategy . Include keywords people would use to search for your business within your Instagram bio or Facebook about section . Use consistent branding ( bio icon image , brand hashtag , and website link ) across networks so your profiles
Bring your followers on a journey and let them truly feel like they are a part of it . are easily recognizable . For publishing on the main feeds , use high-quality images that follow the recommended dimensions for each network .
Create a content calendar . Sharing great content is essential , but it ’ s crucial that existing and potential clients actually see your content ! By creating a content calendar based on your target audience ’ s engagement , your content will have the maximum impact . Your publishing plan also needs to account for the time you spend interacting with the audience after you post your content . This includes responding to comments and engaging with people mor spontaneously than just setting up a post .
Set your posting schedule . Your social media content calendar can list the dates and times at which you will publish types of content on each channel . It ’ s the perfect place to plan
Instagram Insights Example
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