all of your social media activities , from images , stories , and reels to re-shares of user-generated content ( UGC shared by your clients ). The calendar includes both your day-to-day postings and content for social media campaigns .
Your calendar also ensures that your posts are spaced out appropriately and published at the best time for visibility and engagement . You can use the guide that tells you the general best times to post or make this decision on your own based on what is relevant to your followers and what you ’ ve noticed about timing . You can do this by using tools such as Hootsuite or SproutSocial . You can plan your weekly or monthly content calendar and get recommended best times to post on every channel based on your past engagement rate , impressions , or link click data in Hootsuite .
Sharing great content is essential , but it ’ s crucial that existing and potential clients actually see your content !
• Keep your content aligned with the purpose of each network .
• Show your followers what kind of content they can expect to see on each network by being consistent .
• Stay on brand – keep the messaging and theme consistent even when multiple employees are responsible for maintaining your social media channels .
• Create engaging content that speaks to your practice , professional services , and product offerings .
Determine the right content mix . As a business owner and practitioner , remember that content should feel relatable , or it won ’ t be engaging . Bring your followers on a journey and let them truly feel like they are a part of it .
Align your content strategy and calendar to reflect the mission statement you ’ ve assigned to each social channel so that everything you post is working to support your goals . Eighty percent or more of your posts should inform , educate , or entertain your audience . Twenty percent or less can directly promote your practice , though monitoring this type of content for engagement and unfollows is important to maintain growth balance . Some other tips include :
Fire & Ice Facial Reels by partner @ thewhiteroomspa on Instagram