Create an Experience for Your Practice on Social Media That Has a Positive Ripple Effect | by Mele Marchesseault
• Before & After photos or testimonials
Themes for engaging content :
• Soothing content : facials including Fire & Ice and Foaming Enzyme Facial
• Education : Focusing on the formula by highlighting trending ingredients
• Fun facts : Tips on how to apply serums for morning and evening routines
• Something for everyone : Simple skincare routines using hero products
• Helping people : Targeted products for skin concerns like acne and rosacea
You should choose [ the channels ] that are most relevant to your target audience .
Track performance and adjust your strategy accordingly . As you start to implement your plan and track your results , you may find that some strategies don ’ t work as well as you ’ d anticipated , while others are working even better than expected . That ’ s okay ! You can adjust your stragey as needed .
Look at performance metrics . In addition to the analytics within each social network , you can use UTM parameters to track social visitors as they move through your website . This allows you to see exactly which social posts drive the most traffic to your website .
Re-evaluate , test , and do it all again – and don ’ t forget to have fun !
84 iS Skin Source