by Mele Marchesseault
Social media is a valuable tool to help build a community of loyal clients for your practice . It also helps to build engagement and reach potential clients , allowing your business to grow by giving you the opportunity to offer services and products to a larger network . Creating a content calendar and strategy with goals is imperative to achieve growth on any social media channel .
Eighty percent or more of your posts should inform , educate , or entertain your audience .
Social media is a valuable tool to help build a community of loyal clients for your practice . It also helps to build engagement and reach potential clients , allowing your business to grow by giving you the opportunity to offer services and products to a larger network . Creating a content calendar and strategy with goals is imperative to achieve growth on any social media channel .
Social Media Tips For – Creating an Effective Strategy
Define your goals . The first step to creating a winning strategy is to establish your objectives and goals . Without goals , you have no way to measure success and return on investment ( ROI ).
Each of your goals should be measurable , relevant , and time bound . Examples of specific goals include a percentage increase in followers and engagements per quarter . Instagram provides a built-in analytical and data tool directly in the app for your convenience . When you use a business profile , the Instagram app allows you to view your growth in the “ insights ” section by selecting a date range .
Learn about your target audience . Researching your audience will allow you to target specific potential clients by offering services they need . You can start by analyzing your current clients and followers . A few research questions to consider : what type of services and products is your target audience interested in ? What is the age range and where are they located demographically ? When are they active on social media ? Promoting services that your audience actually needs and posting at times when they will see your content will give them the best social media experience .
Remember , social media in any industry is an incredible marketing tool . Specific to aesthetics , it allows you to showcase the treatments , products , and services your business offers on a grand scale . Think of this as a television program for your business and ask yourself : why would I tune in ? What would I want to see ?
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