Enhancing Your Social Media Engagement | by Matt Holloway
chance you have of reaching an audience that may not be tuning into your channel initially . This allows for further visibility outside your bubble , and a higher chance at growth success . Utilizing the functions that Instagram has to offer , including Posts , Stories , Reels , IGTV , and Guides , will also help increase engagement and drive traffic to your profile .
That being said , follower count is not everything . It ’ s your community that will help you flourish and be successful on social media platforms , whether big or small . Think quality over quantity . I notice a lot of people , whether running an individual or business account , get discouraged by follower count . This is not the “ end all be all ” of social media . Organic growth makes an account thrive , and your community is what will get you there . By keeping your account active , your initial community will be more obliged to tune in and listen to what you have to say . You have to build that loyalty and consistency with your followers in order for it to grow . Picture 100 people in the room . If you have 100 followers on your social media platform , imagine each one
Social Media is a valuable tool to communicate with others locally and worldwide , as well as to share , create , and spread information .
If you have 100 followers on your social media platform , imagine each one of them is listening to you , and hearing what you have to say . That ’ s an impressive reach on its own .
of them is listening to you , and hearing what you have to say . That ’ s an impressive reach on its own .
Let ’ s take a moment to discuss an individual account vs . a practice . Undoubtedly , an account as an individual has more flexibility in showing personality . This makes it easier to share in a more personal way , which helps followers relate to content in an easier , more digestible way . Now for a practice , that doesn ’ t mean the former is impossible . The challenge is that it may be harder to be more ‘ personal ,’ but it does not mean you can ’ t reach that goal . Tune in to your team . Work with employees to create engaging content that represents the practice in a good light , allowing the chance for your followers to connect with the staff in a more engaging way . Create con-
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