iS Skin Source 2021 Q2 | Page 77

successful tools to use as part of your business practice , implemented a new technology adaption called the ‘ algorithm .’ Simply put , this algorithm measures accounts that are the most active , and those that are most active get a boost to the top . More activity = more visibility . In relation to social media growth , visibility is key . Now is the time to connect , show your personality , connect with your audience , and engage .
Why is this important ? With the growth of social media and with how much everyone is inundated with daily content , you want to make sure that all of
Social Media encompasses tools such as content , network , SEO , tags and more .

Digital media in general has brought us closer than ever through unprecedented times this year .

the hard work you are putting into your channel with your content is being seen . The most important thing you can do is be active . As soon as you get a comment , reply right away . If it ’ s a question , simply answer it . If it ’ s a positive comment just sharing their love , simply reply back in the same manner . Even a “ Thank you for sharing ” and heart emoji will do !
By interacting and engaging on your platform , your engagement will boost your visibility . The more visibility , the more eyes on your account , leads to more traction and attention to new followers . With the algorithm in place , the more you can be active on your channel , the better the www . iSSKINSOURCE . com 77