tent that is informative , but relatable . Working in the aesthetic industry as we do means that we all have a wealth of knowledge to share . The challenge is to
Don ’ t get intimidated . That is easier said than done , but it ’ s important to keep in mind that everyone needs to start somewhere . An entire production team is not needed to create content that will be successful .
take that knowledge , and portray it in a way that connects people , rather than intimidates them . Use your knowledge to educate , but keep in mind the broad demographic of people tuning in .
Be authentic . Come up with a plan for content , but always make sure it makes sense for you . Who are you as a business ? What do you bring to the table that ’ s different ? What do you want to offer to your community ? How do you want to set yourself apart from competitors ? These are all great questions to ask yourself when assembling your strategy plan for social . No matter what your answer is to any of the above questions ; be yourself . Authenticity is key .
Don ’ t get intimidated . That is easier said than done , but it ’ s important to keep in mind that everyone needs to start somewhere . An entire production team is not needed to create content that will be successful . Some of the most engaged channels are of videos and content that are created in selfie mode on a personal smart phone device . So get started ! Pick up that smart phone , choose your favorite product or two , and in 60 seconds or less , record a short video on why that product is effective , why your customers love it , and why you recommend it . Simple videos like these create a connection with your audience for them to engage with , as well as an easy idea to get started on the content bank as soon as you can .
To conclude , I ’ d like to quote Dr . Seuss . When it comes down to social media and being consistently yourself , this quote stands for a great reminder to just be yourself .
“ Today you are you , that is truer than true . There is no one alive , who is youer than you ” – Dr Seuss .
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