RISING STARS
Chelsea Healey
Head of brand Adore Beauty
C helsea Healey started her career at age 18 with the launch of her first business , which saw her win an entrepreneur of the year award . Through that experience , she discovered her love for creating and marketing brands , and joined Luxury Escapes as one of its first marketing hires . There , she produced five seasons of the brand ’ s national TV show , launched pop-up stores and loyalty programs and grew its subscriber base to more than two million members .
Chelsea joined Adore Beauty in 2021 and now leads its in-house creative and brand teams . Over the past 18 months , she has launched the online retailer ’ s first owned brands and products – Viviology and AB Lab – and is in the process of a creative rebrand .
“ Adore Beauty is a 22-plus-year-old brand , which I think a lot of people forget . It ’ s been a pleasure to see the next evolution come to life and watch my team adapt to change with such tenacity and passion ,” she said .
Chelsea counts herself lucky to have found a fulfiling niche and passion in her professional life , and to have been surrounded by kind , ambitious and entrepreneurial women from an early age . “ My mum and stepmum both had businesses at different stages of my childhood and they always dared me to do something out of my comfort zone ,” she explained .
While she isn ’ t certain what the future holds , she is excited by the possibilities . “ In five years , I see myself working with good people on good projects . Projects that push a positive narrative and creativity . It ’ s simple but this is pretty much my only driving force ,” she said .
Shaun Pirovano
SEO specialist David Jones
D riving online growth of a bricks-and-mortar staple like David Jones is an enormous task – but being the sole internal SEO specialist is something else .
This is the task that Shaun Pirovano has taken on , and according to his team , he ’ s working tirelessly to educate the wider company on best practices , and building guidelines that previously didn ’ t exist within the business .
Shaun has worked in several roles within David Jones ’ digital team , including as production and trade coordinator , before becoming its SEO Specialist .
After months of hard work , Shaun has been able to get David Jones on the first page of Google for some of the most competitive terms , such as Black Friday and Boxing Day Sales , an accomplishment that speaks volumes of his skill .
He has been commended for his hard work , dedication , expertise and humility , as well as the strong relationships he has fostered between David Jones ’ SEO agency and its internal departments . While he currently focuses his efforts on SEO , he sees big opportunities in his future .
“ I definitely see myself in e-commerce , either as an SEO manager or anything to do [ with ] customer journeys , [ Long term ] I aspire to be an e-commerce or digital marketing manager ,” Shaun said .
“ I ’ ve been in retail for more than 18 years and the industry is always changing , becoming more competitive and innovative .”
“ I ’ m finding all this buzz about AI fascinating and am keeping a close eye on how we will work with it in the future .”
May 2023 www . insideretail . com . au | 61