how
4 human resources
more than 60 volunteers, from more than 10 different countries and cultural backgrounds, were involved in Invert to Alert
::: Main roles and tasks :::
translation – materials were written in English, Estonian and Russian
public relations – building and sending press releases. Assuming the role of spokesman.
promotion – feeding Facebook, blog and other possible platforms
journalism – making interviews in loco and helping to edit them afterwards
video making (with editing) and photography
transport materials
creative conception – making flyers, contributing with valuable inputs in the building of each action, finding solutions, improvisation
practicalities – cutting flyers, posters, buying paper, finding scissors, sticking labels, etc.
::: visual identity :::
Invert to Alert has a coherent image, focused and connectd to its main purposes and goals. The official colour of the project is red, the same lettering was respected for all the initiatives, there is an official logo and, most of all, a common ideology among participants.