PESTLE
Political: Britain may have left the EU by the time my range is produced so I will have to bear this in mind as there could be changes in working laws and taxation etc.
Economic: Because of Brexit, the exchange rate of the pound is really flexible which is something I would need to be aware of as profit in countries abroad may vary depending on the current exchange rate.
Social: Socially, people love to share everything they see and do. This will impact the way the range is promoted and presented so more people will share it and therefore it will reach more people.
Technological: Because electronic devices are such a huge part of society today, social media will be a huge part of my campaign to make it as 'shareable' as possible by creating the hashtag #INTHEFROWXPP.
Legal: Legally it is important to follow working laws as the range is produced therefore I will ensure that these standards are met when choosing a factory for production to protect workers rights.
Environmental: The environment is an important factor so receipts for the collection will be e-receipts. This helps protect the environment and also means customers will not loose their receipt so they are protected as well.
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