KPI'S
8 ways to measure success of INTHEFROWXPP
1. Increase in Instagam followers of 300k for Peter Pilotto and 50-100 for Victoria
2. Sales figures increase for Peter Pilotto of 50% in the first month of sale.
3. 50k likes on Victoria's Instagram announcement post and 1-2k on Peter Pilotto's
4. 75% attendance rate at launch event
5. Large number of articles about the range by press
6. 10k tweets using #INTHEFROWXPP
7. Increased footfall in Selfrides store and online
8. If the collection is in the top 5 trending on Twitter on announcement and launch day
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