7) Add referrals
Your existing customers are a huge asset to your company. They can provide real life case studies and testimonials informing potential new customers how good your product or service is, how you saved them time and money or how efficient your staff are.
How do you get testimonials? Just ask. Most customers will be more than happy to oblige if you ask them.
8) Match your company branding
For continuity and to help create instant brand awareness ensure your online presence matches your bricks and mortar business. It helps customers to both recognize your company and to remember you.
9) Take off the music
Do you enjoy listening to elevator music? No? Neither do your customers. Never put music on your website. It isn’ t relaxing or funny. It is just annoying. Just because you can, doesn’ t mean that you should.
Remove anything that might appear annoying to your customers( music, flashing images, etc) or anything that might distract them from doing what you want them to do, such as buying your product or service.
Hiring a professional web designer will not only bring a new, fresh design to your website, but they will also share their experience and knowledge