10) It’ s time to get social
Have you embraced social media yet? Your customers have. They interact with thousands of people on the Internet all the time and are very influenced by it. People listen to other people’ s recommendations and are interested in their like and dislikes.
If you haven’ t already done so, it is time your business went social. Get started with a Facebook page or a Twitter account. Focus marketing on that platform then move on to another network.
We know it can be quite daunting but we have some great tips for you so please contact us if you want to know how and where to get started.
11) Be an authority website
If you want to be known as the authority site in your niche or area of expertise, add some resources to your site that show potential customers you know your stuff.
These resources could be reports, white papers, surveys, helpful links, videos etc. They all add credibility and will encourage visitors to buy from you rather than from a competitor.
12) Know your sites main purpose
So many businesses forget about this. All they know is they need a website, so they just slap one up without thinking what they want the main goal or purpose of their site to be.
Ask yourself:
• Why do you have / want a website?
• What do you want your site to do?
Spend some time thinking about your answer then make it your top priority to see that your website accomplishes that goal.
13) Start again from scratch
While starting again is not ideal because it takes a lot of time, money and resources, sometimes a site is so badly designed that you have no other choice.
For example if you have an old site that was set up in the 90’ s, it probably looks old and dated now. Starting again with brand new technology and a new fresh design, instead of trying to patch up the old site, could be a smart move and pay for itself many times over.
Even if you have zero tech skills you can still determine your site’ s purpose and what you want it to do. Sketch out a quick design, along with a plan of what you would like the site to accomplish, then hire a team of professionals who can make it happen.
14) Hire a professional
The Internet has changed so much in recent years. What worked well 5 or ten years ago doesn’ t work now.
If you have been looking after your site yourself, or got one of your employee’ s sons or nephews to create your site, it may well be worth calling on the services of a professional team to come in on the project. Not only will they bring in fresh new designs but they will also share their experience, expertise and creativity.
That is what we do. Not only can be give your site a fresh new look, more importantly we share our marketing skills to make sure your site converts customers 24 hours a day.
Even just applying one or more of the tips here will have a significant effect on your site and increase your business profits. Simply pick a couple that you can identify with and make the changes to your site.
Don’ t forget that we are always here if you want any website or marketing advice and we can help take your website and business to the next level.