3) Add an‘ About Us’ page
About Us pages often help customers decide whether or not to buy from you.
Whether they are a businessperson or a consumer, when a person selects a company to do business with, they like to know who they are going to be working with, so don’ t be afraid to tell your visitor who you are. By adding photographs of you and your staff with short bios about them, you begin to become real people not just a faceless company.
Listing your experience and credentials is important but engage your visitors, tell them a bit about your hobbies, your family life and things you like to do for fun. Letting the visitor see the real you builds their confidence and trust when doing business with you.
4) Add your business opening hours
There is no such thing as typical opening hours these days, so you need to tell your visitors when you are available.
Making your business hours known is very helpful to customers and can solve their frustration if they visit or ring you when you are not open.
5) Don’ t be afraid to use big bold images
Images speak louder than words. The Internet is very visual and people respond well to images, so include images on your site that the customer will engage with.
You don’ t have to spend a fortune on fancy graphics. Simply take pictures of your team in action, shots of your local area, your premises or any recent projects you have worked on.
All of these things help to engage your customers and let them know more about you and your business.
6) Make your site mobile friendly
Mobile is huge. More and more people will be visiting your site via their smartphone or tablet.
You need to make sure visiting your site on a mobile device is a positive experience. Sites that are not optimized to be seen on tiny screens can be frustratingly difficult to navigate around for your potential clients. They won’ t persevere, they will simply move to another site.
There are a number of ways to make your site mobile friendly and we will be happy to give you advice.