14 Easy Ways To Improve Your Website Today
Many of the clients we speak to have spent huge amounts of money on their websites but are unhappy with the results. The majority don’ t do anything about it as they think it is going to incur more huge expenses and make the assumption that having a better website actually means having to start creating a brand new website from scratch.
In some cases that might be true but from our experience just a couple of tweaks here and there are enough to make the difference between a site making sales or not.
Here are some of our favorite quick fixes which have converted non-performing websites into 24-hour sales machines:
1) Have a call to action on every page
Every single page on your website needs to be working for you by making every visitor take some sort of action.
For example you might want them to give you a call, or click the‘ buy’ button, watch a video or leave a comment.
Whatever it is, make sure you tell them what it is you want them to do. Make it easy for them. The last thing you want is for them to be wondering what to do. Don’ t assume that they know what to do, even if YOU think that it is perfectly obvious. Tell them.
2) Put your phone number on every page
Although this might seem like common sense, it is surprising to see how many companies bury their phone number deep within a site, making it hard for potential customers to contact them.
In a lot of cases, visitors have actually come to the site to look for your phone number so don’ t make them hunt for it.
Putting it at the top right hand corner is best, but you can also put it in the footer of your site. It doesn’ t really matter where you put it, as long as it is there to find.
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