Internet Marketing Digital_marketing_for_dummies | Page 71

Selling software
Software and application plug-ins are effective deep-discount offers because software
saves people time and energy, so these are highly sought-after commodities. When you use
software as a deep-discount offer, the deep discount price is likely to cause a “buying
frenzy,” resulting in a highly successful acquisition campaign.
Splintering a service
If your business has a high-dollar product or service, you can take a small piece of that
product, also known as a splinter, and sell it à la carte. The key is to offer a piece of your
service that can stand alone at an incredibly low price.
An example of a company that uses this approach is Fiverr, an online marketplace that
offers tasks and services starting at $5. Figure 3-7 shows one of these Fiverr services,
which include creating business logos. This is an excellent example of offering part of a
highly sought-after service at a deep discount that will help turn a lead into a customer and
can ultimately lead to more sales. After a person has bought from you, he’s likely to buy
from you again.
Source: https://www.fiverr.com/gfx_expert2/create-retro-vintage-logo
FIGURE 3-7: Through Fiverr, larger services can be splintered into smaller, single projects.
Because you’re breaking out a part or splinter of your service, you don’t have to create a
new service. Instead, you’re offering a portion of an existing product or service.
Brainstorming “little victories” to offer your leads
Because deep-discount offers are low priced, low risk, and highly desirable, they help
your leads overcome doubt about your business or product. Less monetary risk is involved
for the leads, so they’re willing to take a chance and become customers. However, it can be