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Source: https://nationalcraftssociety.org/products/1sc/best-diy-beaded-bracelet-kit/
FIGURE 3-6: A “Free + Shipping” offer is a typical deep- discount offer.
Employing a book
A physical book can make an excellent deep-discount offer. Books have an extremely high
perceived and actual value. If you need to establish authority and trust with your market
before making more complex or higher-ticket offers, the book is a great deep-discount
offer to employ. Consider offering the book at a steep discount, or free plus shipping and
handling. Although we don’t recommend a physical or digital book for generating leads,
it’s a highly effective way to convert prospects and leads into customers. Remember, the
objective of a deep-discount offer is to change the relationship with a lead or prospect and
turn the person into a customer.
Leveraging the webinar
Webinars are one of the most versatile offers available to digital marketers. You can
conduct free webinars to generate leads, plus you can offer a webinar as a product.
Remember that when you’re charging for anything and particularly a webinar, you should
deliver value beyond what you’ve charged to attend.
When employing a webinar to serve as a deep-discount offer, you may not want to
use the term webinar in your offer. People generally associate that term with
something free. Consider calling your deep-discount-offer webinar a teleclass, online
training, or boot camp instead, and it can be prerecorded or held live.