harder for a marketer or a business owner to overcome the self-doubt that leads may have about themselves or their ability to reach the“ After” state that your product or service promises to take them to. That’ s why the best deep-discount offers lead the customer to a“ little victory.”
A“ little victory” is something that helps inspire your leads and gives them confidence that they can accomplish whatever solution or goal you’ re offering, as well as the confidence that your product or service will help to get them there. A little victory gives your prospects hope and a taste of achieving the whole thing— of making it to the other side of the tunnel, so to speak. Keep in mind that little victories are usually quick to achieve and help deliver value to your customer.
For instance, if you’ re in the fitness world, you can offer your seven-day juice cleanse at a deep discount as a deep-discount offer. When describing the offer to potential buyers, you state that completing this juice cleanse is the hardest part of your program— because getting started is often the hardest part. If they can get through your seven-day cleanse, they’ ll know that the toughest part is behind them.
As you go through your products and services to determine which will make the best deepdiscount offer, ask yourself what little victory this product or service can provide your customers. Brainstorm how it will give them hope, how it will help to get them over the hump of self-doubt. Helping your customers see that success is possible not only for the smiling customers in your testimonials but also for them, personally, will help make your offer more potent and enable you to build positive relationships with your newly acquired customers.
Filling out the deep-discount offer checklist
Previous sections talk about the various forms your deep-discount offers could take and the importance of little victories. Next, look over the five-point deep-discount offer checklist, presented in the following sections, so that you can ensure that your offer can convert leads and prospects into buyers.
Point 1: Does it lower the barrier to entry?
To start, your deep-discount offer should be low risk. The offer shouldn’ t be expensive, time consuming, or difficult to understand. The best offers at this stage are often impulse buys, like the pack of gum you grab while you wait in line at the supermarket. The price of your offer depends on your market. Leads shouldn’ t have to pause to consider whether they can afford your deep-discount offer; the price should remove that barrier. Again, the purpose of this offer is not profit. A good rule of thumb is to make these offers at $ 20 or below.
Point 2: Is the value clear?
Make your deep-discount offer easy to understand. You want to be able to quickly explain the value and entice the lead into buying. Therefore, your deep-discount offer should not be complex. Impulse buys are not complicated offers.