Internet Marketing Digital_marketing_for_dummies

Chapter 4: Pursuing Content Marketing Perfection Knowing the Dynamics of Content Marketing Finding Your Path to Perfect Content Marketing Executing Perfect Content Marketing Distributing Content to Attract an Audience Chapter 5: Blogging for Business Establishing a Blog Publishing Process Applying Blog Headline Formulas Auditing a Blog Post Chapter 6: Taking Stock of 57 Blog Post Ideas Defeating Writer’s Block Creating Stellar Content without All the Fuss Part 3: Generating Website Traffic Chapter 7: Building High-Converting Landing Pages Exploring the Types of Landing Pages Creating a Lead Capture Page Creating a Sales Page Grading a Landing Page Chapter 8: Capturing Traffic with Search Marketing Knowing the Three Key Players in Search Marketing Targeting Search Queries Optimizing Your Assets for Specific Channels Earning Links Chapter 9: Leveraging the Social Web The Social Success Cycle Listening to the Social Web Influencing and Building Brand Authority Networking That Moves the Needle Selling on Social Channels Avoiding Social Media Mistakes Knowing When to Automate Chapter 10: Tapping into Paid Traffic Visiting the Traffic Store Understanding Traffic Temperature Choosing the Right Traffic Platform Setting up Boomerang Traffic Troubleshooting Paid Traffic Campaigns

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