Internet Marketing Digital_marketing_for_dummies | Page 5

Digital Marketing For Dummies®
To view this book's Cheat Sheet, simply go to
www.dummies.com and search for “Digital Marketing For
Dummies Cheat Sheet” in the Search box.
Table of Contents
Cover
Introduction
About This Book
Foolish Assumptions
Icons Used in This Book
Beyond the Book
Where to Go from Here
Part 1: Getting Started with Digital Marketing
Chapter 1: Understanding the Customer Journey
Creating a Customer Avatar
Getting Clear on the Value You Provide
Knowing the Stages of the Customer Journey
Preparing Your Customer Journey Road Map
Chapter 2: Choosing the Right Marketing Campaign
Establishing Marketing Objectives
Defining a Digital Marketing Campaign
Understanding the Three Major Types of Campaigns
Balancing Your Marketing Campaign Calendar
Choosing the Campaign You Need Now
Viewing Your Digital Marketing through the Campaign Lens
Chapter 3: Crafting Winning Offers
Offering Value in Advance
Designing an Ungated Offer
Designing a Gated Offer
Designing Deep-Discount Offers
Maximizing Profit
Part 2: Using Content to Generate Fans, Followers, and Customers