Internet Marketing Digital_marketing_for_dummies

Chapter 11: Following Up with Email Marketing Understanding Marketing Emails Sending Broadcast and Triggered Emails Building a Promotional Calendar Creating Email Campaigns Writing and Designing Effective Emails Cuing the Click Getting More Clicks and Opens Ensuring Email Deliverability Part 4: Measuring, Analyzing, and Optimizing Campaigns Chapter 12: Crunching Numbers: Running a Data-Driven Business Leveraging the Five Google Analytics Report Suites Understanding Where Your Traffic Is Coming From Tracking the Origins of Site Visitors Creating Goals to See Who’s Taking Action Segmenting Your Audience with Google Analytics Honing In on Your Audience Putting It All Together Chapter 13: Optimizing Your Campaigns for Maximum ROI Understanding Split Testing Selecting Page Elements to Optimize Getting Ready to Test Preparing to Launch Calling a Test Knowing How a Test Performed Analyzing the Test Part 5: The Part of Tens Chapter 14: The Ten Most Common Digital Marketing Mistakes Focusing on Eyeballs Instead of Offers Failing to Talk about Your Customers (and Their Problems) Asking Prospects for Too Much, Too Soon Being Unwilling to Pay for Traffic Being Product Centric Tracking the Wrong Metrics Building Assets on Other People’s Land Focusing on Your Content’s Quantity Instead of Quality Not Aligning Marketing Goals with Sales Goals Allowing “Shiny Objects” to Distract You

Internet Marketing Digital_marketing_for_dummies | Page 7