Internet Marketing Digital_marketing_for_dummies | Page 379

Using Landing Page Software
Landing page software tools contain templates to build effective landing pages, and some
even come with split testing capabilities built right in. Turn to Chapter 7 for more on
landing pages, and find out more about optimizing and split testing in Chapter 13.
The best landing-page software is
Intuitive: It sets up pages quickly.
Responsive to mobile: Your landing page must be mobile friendly or you risk losing
opt-ins from mobile devices.
Integrative: Landing pages are designed to gather leads and offer products and
services for sale. Look for a landing page software that automatically transfers new
leads to your email software and works seamlessly with your payment processor.
Consider the following landing page builders.
Instapage
instapage.com
Instapage lets you build beautiful landing pages without touching a single line of code. It
integrates with other tools such as AWeber (an email service provider), Infusionsoft and
Salesforce (CRMs), GoToWebinar (a webinar delivery platform), and more.
Unbounce
unbounce.com
A more technical landing page tool with clean code, beautiful templates, and the capability
to run A/B split tests from within the platform. Unbounce is definitely worth a shot if you
love great design.