Internet Marketing Digital_marketing_for_dummies | Page 378
Adding a Payment Solution
The payment processor is arguably your most important tool because, well, it’s how you
process payments. The payment processor handles transactions from various channels,
with the most critical ones being credit and debit cards.
The best payment processors are
Secure: Anyone involved with processing credit card information must comply with
the security standards of the credit card industry. Make sure your payment processor
takes payment card industry (PCI) compliance seriously.
Intuitive: Look for a payment processor that allows you to do things like set up order
forms or integrate with your invoicing software.
Capable of recurrent billing: If you need to be able to accept recurring payments
from your customers, make sure that your payment process can handle that type of
billing.
We encourage you to try the following payment processors.
Stripe
stripe.com
Offering dependable, easy-to-configure payment processing with a rich feature set, Stripe
handles recurrent billing and integrates with applications such as WordPress, Shopify, and
FreshBooks.
Square
squareup.com
If you want customers to be able to swipe credit or debit cards in your store or on the go,
consider Square. The Square app turns your smartphone or tablet into a credit card
processing machine.