Sourcing and Editing Images
The web seems to become more visual with each passing day. With the rise of social platforms like Pinterest and Instagram, even text-based platforms like Twitter are embracing the power of the image. As a digital marketer, you’ ll likely find yourself needing to create images for everything from a Facebook ad to an email promotion. The gold standard of image-creation applications is Adobe Photoshop, and if you have the skill and inclination, you should absolutely use Photoshop. That said, you can choose from among a number of low-cost and easy-to-use applications for producing beautiful images that meet most marketer’ s needs.
The best image-creation applications are
Cloud based: Look for an image-editing software that you can easily access online.
Intuitive: For lightweight image editing, you want an application with a simple and easy-to-use interface.
Low cost: Images are critical to your digital marketing campaigns, but the tools you use to create them don’ t have to bust your budget.
Following are image-editing tools that we recommend.
Canva www. canva. com
Canva is a cloud-based drag-and-drop design application that comes with millions of images, layouts, icons, shapes, and fonts to choose from.
SnagIt www. techsmith. com / snagit. html
Capture any type of image on your computer screen and use SnagIt’ s dynamic editor to crop, resize, add callouts and text, and much more.
Pixlr Express pixlr. com / express /
This application enables you to open an image and make changes to it by rotating, cropping, or resizing it in the cloud-based editor. Add effects, overlays, stickers, and more with this free image editor.