Internet Marketing Digital_marketing_for_dummies | Page 254

Source: https://www.pinterest.com/pin
FIGURE 10-6: A promoted pin from Kraft.
Before you create your promoted pin, research the keywords you intend to target. You can
do your keyword research right on the Pinterest platform. Start by typing in the main
keyword for your market in the Pinterest search bar. As you type, Pinterest gives you
suggested searches, which are the most commonly searched queries that include your
keyword on Pinterest. This technique helps you focus in on the keywords to target on
Pinterest. You can also use online tools, such as SpinKeywords, to research keywords for
your promoted pin campaign.
Each promoted pin is allowed only up to 20 keywords, so when selecting the keywords
you want to target, choose the most relevant keywords. If you choose to target more than
20 keywords, your promoted pin may be denied by Pinterest. Therefore, aim for 15 to 20
keywords per promoted pin.
Next, when creating your promoted pin, select your image with care. The Pinterest