Internet Marketing Digital_marketing_for_dummies | Page 255

platform is all about big, beautiful images, and for your promoted pin to stand out, you
must use an image that is both eye catching and of high quality. Within your image,
consider adding a simple, clear text overlay to your image that can serve as a headline and
provide context to the image. The size and shape of your image matters on Pinterest; this
platform is vertically oriented, so although horizontal images can work for promoted
pins, strive to use vertical images whenever possible. An image size of 600 pixels by 900
pixels is a good place to start for your pin image.
You want your promoted pin to be helpful, beautiful, and actionable. After you select an
image that helps you create such a pin, write a detailed description that gives value to your
market, addresses a pain point, and demonstrates the benefit of the product you’re
featuring in your promoted pin. Remember that people don’t care about the product’s
unique selling points (USP) at this point; rather, they care about what the product does for
them and how it can make their life better. Address these concerns within your promoted
pin’s description.
Within the first 75–100 characters of your pin’s description, include the link to the
product’s landing page (see Chapter 7 for more on landing pages). Including this link
early in your text ensures that your link appears above the fold, allowing your landing
page to be one click away from the Pinterest platform.
Don’t use more than four individual images per pin. You want the images to be big
and beautiful so that your promoted pin stands out, and having more than four images
creates a busy pin with small images. If you decide to have more than one image in a
promoted pin, be sure that each image has a clear focus and a theme. You don’t want
to sell an assortment of random products in a pin; instead, the products should
complement each other.
LinkedIn
LinkedIn stands out from other traffic stores because it’s geared toward a specific market.
LinkedIn is professionally focused and business-to-business (B2B) centric. It’s a powerful
resource to employ for lead generation and running ads to cold traffic, though, just as
Twitter and Facebook are.
You can choose among a multitude of ways to target your audience within LinkedIn, from
demographics, such as age and gender, to job title, to skills that users have listed in their
profiles, such as “customer service” or “social media marketing.” And with more than 450
million users and counting, LinkedIn offers a large market to reach.
How large should your audience size be when running traffic on LinkedIn? Some
marketers argue that 300,000 is the sweet spot. However, in contrast to your Facebook