Give your target audience a reason to stay by immediately providing value so that people want to visit your channel or website to learn more.
Other ways to ensure that your ad grabs your target audience’ s attention is to include an enticing thumbnail image( the static image overlaying your video before someone plays it) and a strong video title, also called a headline. The title and the thumbnail explain and demonstrate what your video is about. Your thumbnail image is one of the first things people see, so you want to make sure that your first impression is appealing and eye catching. If creating professional-looking images is outside your skill set, use services such as Fiverr or tools such as Canva to make high-quality thumbnail images. Then back up your image with an engaging title or headline. Include your targeted keywords within the headline( and within the video’ s description) to improve your targeting.
Pinterest
This social network has more than 100 million active users, with 47 million-plus of those users living in the United States. It’ s therefore an ideal traffic store for those advertising in America. Pinterest users are heavily female: Women make up about 85 percent of Pinterest( and of those, 42 percent are adult women with spending power). Although Pinterest is an ideal platform to target women living in America, Pinterest is growing both internationally and among adult male users: Pinterest is the fastest-growing social network by percentage, and one-third of new accounts are created by men.
Pinterest users are in an open-to-buy mindset. In fact, 93 percent of Pinterest users plan purchases by using Pinterest. Studies have also found that when Pinterest traffic was referred to Shopify, it resulted in an average purchase of $ 50 from Shopify. As a traffic store, Pinterest has a lot of potential, to say the least.
To advertise on Pinterest, you create what is known as a promoted pin, which is an advertisement that allows you to target your market based on demographics, locations, and devices used, as well as people’ s interests and the search queries that people type in. Pinterest, like Google, is run on a cost-per-click( CPC) basis with a budget that you can specify, and you pay only when someone clicks through the pin to your website. Similar to Twitter, Pinterest is a native advertising system; create advertisements that blend in with the platform so that the ad follows the form and function of any other piece of content on the platform. Figure 10-6 depicts a promoted pin from Kraft, in the right half of the figure, for its recipes board.