Internet Marketing Digital_marketing_for_dummies | Page 226

Source: https://twitter.com/HiltonHotels/status/757613891610406913
FIGURE 9-8: Hilton promotes a contest by using hashtags.
Monitor
Most of the social media action occurs in the first 24 to 48 hours of a blog post’s life.
During this time, you need to monitor the performance of that blog post on the social web.
One tool you can use for this monitoring is a URL shortener called Bitly. URL shorteners
like Bitly create shorter links that are easier to remember and, more important, provide
analytics. For example, Bitly reports on who’s clicking from what channel, where people
share your content, and which broadcast and social media platform performed the best. It
can also tell you what time your post performed at its peak, where in the world your