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content is reaching, and even which tweets performed best so that you can determine the
best copy for your audience on Twitter. In Figure 9-9, you see the reporting dashboard
available for a Bitly link.
Source: https://app.bitly.com/default/bitlinks/2d6HMtC#
FIGURE 9-9: Reporting data on a link from Bitly.
Schedule
A normal, undistributed piece of content usually creates a spike in clicks before it vanishes
off the face of the social earth. That’s why long-term automated distribution (or
scheduling) is necessary. Scheduling your content into a social media management tool
results in perpetual sharing and content distribution with no action needed from you after
loading it into your library.
Tools like Edgar ( www.meetedgar.com ) are perfect for scheduling and automation across
Twitter and LinkedIn. Edgar allows you to make categories and choose what time content
publishes using those categories. Then the library randomizes itself and posts content in
rotation so that you’re not bombarding your audience with the same tweets day after day.
Keep in mind that when you’re broadcasting your content, you already have everything
you need to schedule. After you’ve set up your three broadcasting tweets (see the
“Broadcast” section, earlier in this chapter) the first day your content is published, take
those same tweets and load them into a tool like Edgar. Doing so puts your tweets into
automated rotation and keeps social traffic flowing to your blog posts.