Internet Marketing Digital_marketing_for_dummies | Page 225

to the blog post.
Tweet 3 — Question: Ask a question that the blog post will answer in this tweet and, as
always, include a link to the blog post.
Tag
When broadcasting a post, tag people and brands whenever it makes sense. You can tag the
author or any companies and brands mentioned in your blog as you create the copy for
your social media update. By doing so, you drive traffic to your post and draw attention
from your social influencers and their followers. Also, use hashtags wherever appropriate
— particularly on networks like Twitter. A hashtag is a simple way for people to search for
tweets with a common topic. Figure 9-8 shows Hilton Hotels tweeting a contest with the
hashtag #ATL (for Atlanta, Georgia) and #MusicMonday. Anyone who monitors these
hashtags or topics has a chance to see these tweets.