Internet Marketing Digital_marketing_for_dummies | Page 224

Source: https://twitter.com/DigitalMktr/status/780361297116495872
FIGURE 9-7: Using a quote from a blog post and turning it into a visual tweet.
Broadcast
After creating your splinters and visual assets, you need to broadcast your content on your
social media channels. Focus your copy on the benefits and point of the article, and
maintain a consistent personality and tone on your pages whenever possible. Then, how do
you address your audience on your social channels? Do you usually address your audience
in a light-hearted, bantering way, or do you typically use more serious and direct
language? Appeal to your audience by maintaining that tone in your social media updates.
When broadcasting your content on Facebook, Twitter, LinkedIn, and others, use images
from the article. For broadcasting on Twitter in particular, you can use several social
media management tools to schedule posts for you (we recommend Hootsuite). Because
Twitter posts have a shorter life span than other social media channels, you distribute your
article more frequently. Create three tweets set to publish every three to four hours:
Tweet 1 — Title: Simply tweet the title of the blog post and a link to the blog post.
Tweet 2 — Quote: Splinter a quote from the blog post and tweet it, followed by a link