Internet Marketing Digital_marketing_for_dummies | Page 198

Pinterest is all about the pictures. You want big, beautiful, crisp pictures to grab people’s
attention. Next, include a text overlay on your image. The text overlay serves as the pin’s
headline, providing context and further describing the pin.
The size and shape of your images matter on Pinterest. The platform is vertically oriented,
so make sure that the images you use are vertical with an aspect ratio of 2:3 to 1:3.5 and a
minimum width of 600 pixels. You can use horizontal images for your pins, of course, but
vertical images tend to do better.
Pins with an aspect ratio greater than 1:3.5 are truncated.
As mentioned in the YouTube section, you can use Canva
( https://www.canva.com/ ) to craft engaging pins with professional images and eye-
catching fonts.
Step 2: Optimize board covers
Pinterest pins are categorized and housed in boards. You can find your boards on your
profile page. Like the images you use for your pins, your board covers should be
optimized with engaging, professional pictures that have text overlays to further describe
the board. Figure 8-11 shows a Pinterest profile page with keyword-optimized boards that
have text overlays.
Source: https://www.pinterest.com/diyready/
FIGURE 8-11: A keyword-optimized board from DIY Ready’s Pinterest profile page.
Step 3: Target keywords