Internet Marketing Digital_marketing_for_dummies | Page 197

you include the keyword(s) or keyword phrase(s) in the video’s title, the description, the
tags, the filename of the video file you upload, and the video you create. This practice
helps users find your video and improves your rankings and relevancy on the YouTube
platform.
To gain more insight into your score, as well as other metrics, you can use a tool
like vidIQ ( http://vidiq.com/ ) to track and manage your channel.
Step 4: Look at retention
How long people watch your video is known as audience retention, which is an important
metric to measure. The YouTube reporting suite allows you to view retention metrics, as
shown in Figure 8-10.
Source: https://www.youtube.com/analytics?o=U#r=retention
FIGURE 8-10: Examining video retention in YouTube.
It’s normal for a video to gradually lose viewers; not everyone watches a video the whole
way through. That said, pay attention to audience retention on outlier videos that do very
well or very poorly. Attempt to determine why some videos have high retention while
others have trouble holding people’s attention. Then optimize and change your video
content accordingly.
Optimizing for Pinterest
Believe it or not, Pinterest is a search engine. In fact, it’s an important search engine to
understand if you sell physical products. Follow three steps to optimize search for your
Pinterest channel.
Step 1: Enhance your images