Internet Marketing Digital_marketing_for_dummies | Page 199

Creativity is important in Pinterest, but avoid being cute, creative, or punny. The Pinterest search engine is less sophisticated than search engines such as Google, so your search results will improve if you use your target keywords verbatim when naming pins and boards and when adding descriptions. To discover the best keywords for your pin, board, or description, use the Pinterest platform to research your keywords, as follows: 1. Type a keyword or keyword phrase in the Pinterest search engine. 2. Make note of the suggested keywords Pinterest