Internet Marketing Digital_marketing_for_dummies | Page 162

Source: http://www.digitalmarketer.com/lp/fb-ad-templates/ FIGURE 7-1: A landing page with a clear focus and very few links. Some sources of traffic, such as Facebook advertising and the Google AdWords network, require you to have links to some pertinent pages, such as a Privacy Policy and Terms of Use page. Check the Terms of Service of each traffic platform before you run traffic to a landing page.