Internet Marketing Digital_marketing_for_dummies | Page 161

Exploring the Types of Landing Pages
You categorize landing pages by the specific action you want the site visitor to take. For
example, some landing pages are designed to persuade visitors to enter their contact
information, whereas others ask the visitor to buy a product or service. The campaigns that
most digital marketers run fall into one of two landing page categories:
Lead capture page: Sometimes called a squeeze page, this page’s goal is to persuade
site visitors to enter their contact information so that they become leads.