Internet Marketing Digital_marketing_for_dummies | Page 163

SHOULD YOU USE A LANDING PAGE BUILDER?
Building landing pages from scratch can be intimidating. How do you construct a page with a design and layout designed
to persuade site visitors to take action? How do you produce a page with a clear focus on the desired action and as few
distractions or “leaks” from the page as possible? One option is to hire a web page designer and developer who
understands how to build custom web pages that convert visitors into leads and sales.
For most businesses, creating custom landing pages is unnecessary. Much more cost effective is to use an application that
provides proven landing page templates. These applications provide templates for virtually any circumstance in lead
capture or sales. Look for a landing page builder that fits your budget and provides you with the templates that fit your
circumstances. For example, if you expect to capture leads using webinars, you want to use a landing page application that
provides a webinar registration template and integrates well with the webinar delivery application you’re using. We make
recommendations for both landing page and webinar applications in Chapter 16.