Internet Marketing Digital_marketing_for_dummies | Page 152

Source the highest-profile experts you can or simply include colleagues you want to be
featured with. Display answers from people who both understand your industry and can
provide a solid answer to your question. Chances are, your friends or colleagues can
answer this question or know someo ne who can; reach out to them.
Another great aspect of the crowdsource post is its likelihood to be distributed. The experts
you include in the article have an incentive to share the article with their audience, which in
turn helps you expand your audience base. With that in mind, make sure that those featured
in the article know when it’s published to increase the chance that they’ll share the post.
When you reach out to experts, don’t ask just one question; ask several questions.
For instance, if you email ten experts in your market five different questions and each
expert responds, you have the makings of five different crowdsource articles. The
number of questions you ask is equal to the number of posts that you’ll get and the
number of times the expert will be exposed to your audience, making this mutually
beneficial for you both.
Figure 6-9 shows an example of a crowdsourced post, and the following paragraphs give
you the steps for writing it.