Internet Marketing Digital_marketing_for_dummies | Page 151

you need for the embed reactor post will vary depending on the complexity of the topic
and how long it takes to explain your reaction.
Of course, you want to ensure that the content you embed is of high quality and fits your
brand. But as with the link roundup post, you don’t have to create all the content yourself,
which is a major time saver.
When you’re looking for content to embed, YouTube is an obvious choice, but many other
places offer quality content for this post type. For instance, visit Visual.ly for professional
infographics that you can share, or SlideShare for presentations and documents that make
for stellar embed reactor content.
You can see an example of an embed reactor post in Figure 6-8, with tips on how to put this
type of post together in the following paragraphs.
Create an engaging headline
As always, focus on creating an engaging headline, and give yourself ample time to craft it
(turn to Chapter 5 for more on headlines). Indicate what the reader will gain from reading
your article. The headline of an embed reaction post is usually a variation of the title of the
resource you are embedding.
Write the introduction
As with the curating and aggregating post, your introduction needs to indicate the value
readers can gain from this post. You can keep it simple because the embedded content
further explains the topic at hand. Simply provide the context in your intro.
Embed your content
Embed text, audio, video, or an image that is relevant to your audience. Bonus points if the
embedded content is popular.
Write your reaction
Add your analysis or reaction to the content. You can explain what provoked this response
in as little or as much text as you deem necessary to adequately describe the topic.
Crowdsourcing content
The crowdsourced post is another fast and engaging article to put together. In this post,
you gather three or more experts and have them answer the same question. You then
combine the answers into a single post: the crowdsourced post. You’re sourcing the crowd
for answers and bringing them all together.
For example, your post might be about social media tools. You can reach out to
professionals and ask them to answer what their favorite social media tool is and briefly
describe why. Then succinctly introduce the post and state the question you asked before
stating each expert’s answer. This approach makes for a very rich post because you’re
pulling in many different responses and insights that provide value for your readers.