Internet Marketing Digital_marketing_for_dummies | Page 150

Source: https://www.salesforce.com/blog/2013/07/sales-myth-customers-buy-on-benefits.html
FIGURE 6-8: A sample of an embed reactor blog post from Salesforce.com.
You can embed one piece or multiple pieces of content, depending on the complexity of the
topic. The more popular the piece of content you embed is, the more likely it is that your
audience will engage with and share your post. You can determine the popularity of the
piece of content by looking at things like the number of views or number of times it has
been shared.
After you have found relevant and engaging content to embed, you react to the content in
the body of the post. In your reaction, you can agree or disagree with the embedded piece,
much as you would in an op-ed article, or you can expand upon the content. How much text