Internet Marketing Digital_marketing_for_dummies | Page 149

Write the body
The body of this post is often minimal, requiring only a quick summary of each piece of
content that you have aggregated. Consider including an image and be sure to link to each
resource you have aggregated. No magic number of resources to aggregate exists, but the
more posts you aggregate, the better your post typically performs.
Reacting to popular content
The embed reaction post type is one of the fastest ways to produce high-quality blog
content. Websites like YouTube (see Figure 6-8) and SlideShare provide a piece of code
that allows you to embed a piece of content on your own website. The embed reaction post
begins with locating a popular piece of content that you can embed on your blog.