Internet Marketing Digital_marketing_for_dummies | Page 148

Source: http://diyready.com/diy-recipes-detox-waters/
FIGURE 6-7: An excerpt of a link roundup of detox water recipes from DIY Ready.
Pique interest with your headline
If your headline falls flat, no one will read your article. Spend time creating a headline that
both piques interest and explains the benefit of reading the article. We cover headline
creation strategies in Chapter 5.
Introduce your topic
Quickly introduce the topic of the post and explain why people should read it by conveying
the benefit they can derive from it. Your introduction doesn’t need to be complex because
you’re sending the reader to other articles where the topic is explained in greater detail.