Internet Marketing Digital_marketing_for_dummies | Page 147

Creating Stellar Content without All the Fuss
Creating content that people actually like and share takes a lot of work. Coming up with the
idea is only half of the battle. Writing the content takes a lot of time. In this section, you
learn a few methods of creating high-quality content, very quickly.
Previously in this chapter, some of the blog post ideas we bring you are the link roundup
post, the embed reactor post, and the crowdsourced post. In the following sections, we take
a closer look at why these three types of content are so effective and easy to produce.
Curating and aggregating content
The link roundup post involves curating information from multiple sources and pulling it
all together into one article. The content you aggregate does not have to be produced by
you or your organization. The link roundup works well as a list post because it is a very
easy and effective way to present the content.
For instance, a food blogger might go out and find, or aggregate, guacamole recipes for
an article. All the recipes don’t have to be the blogger ’s personal recipes but can be pulled
from around the web. The author then lists each recipe, states why the recipe is worthwhile,
and attributes and links to the source.
The advantage of the link roundup is that you don’t have to create the content yourself.
None of the guacamole recipes you use have to be yours. You can therefore post much
quicker than if you had to create all the content yourself. Also, readers appreciate that
you’ve done the research and the work for them and gathered all those recipes in one place
on your blog. An article like this may serve as a resource for readers to return to, so they
bookmark your content and continually return to you.
Although you can produce the link roundup post quickly and create goodwill with your
readers, a challenge on your end is finding quality outside content that doesn’t reflect
poorly on your brand. Typically, link roundup posts are not text heavy. They provide brief
descriptions that introduce the post you reference before you link to it. Even if the post has
little text, it should have big, beautiful pictures for a visually engaging post. You can
acquire the images from the article you link to.
Figure 6-7 shows a link roundup blog post, and the following paragraphs give some tips
about writing your post.