Internet Marketing Digital_marketing_for_dummies | Page 146

Announce a contest on your blog and then list the rules, tell how readers can enter, and
describe what people can win. A contest post can work well as a series with updates
featuring contest results.
Multiplying your blog ideas
There you have it: Fifty-seven blog post ideas (described in the previous sections of this
chapter) that you can start using today. And you can develop these blog post ideas to
deliver even more content. These 57 ideas actually become 228 ideas when you realize you
can deliver them in four different ways:
Text: Text articles are the traditional form that blogs take, and they’re still the most
common format for delivering content on the web.
Images: Content can appear solely in the form of images. You can distribute image
posts via infographics, cartoons, drawings, charts, graphs, or still photography.
Video: You can circulate video blog posts in numerous ways, including in a
presentation-like style or using the familiar interview style in which only the person’s
head and shoulders are visible to the camera.
Audio: Deliver audio blog posts via podcast or simply by embedding an audio player
on a web page.
These 57 ideas with their four types of formats make it easy to get started creating blog
content. Simply choose a blog post idea (such as a series, an interview, a what-if, or
something else) and then decide on the best delivery format (text, images, video, or audio).
For example, you might choose an FAQ post (idea) delivered via video (format). Or, you
might choose a people-to-follow post (idea) delivered via image (format).
With this list of 228 blog ideas at your disposal, you’ll never run out of ideas for blog
posts again.